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Blog book ‘Naked Conversations’ gets thumbs up review

Publishers Weekly gives a most positive review to Robert Scoble’s and Shel Israel’s Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers.

…Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don’ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well – including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice.

As blogs get bigger and bigger expect a lot of new books. The key will be identifying the good ones. Scoble and Israel are among the best on the blogosphere. Though I have not the read book, I’m going to. I expect it to be one of the good ones.

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