Blogs included in AT&T marketing blitz

Blogs will be playing a role in AT&T’s marketing blitz to reintroduce and breathe life back into the AT&T brand.

The $1 Billion campaign begins on News Year’s Eve. ‘Reach out and touch someone’ will be replaced by ‘Your world, delivered.’ One advertisement will include a view of Earth from space with pictures of individuals communicating, and feature the words ‘Blogging, delivered.’

Blogs are certainly becoming part of the fabric of our society when they’re playing a key role in branding via TV ads.