Amazon starts author blogs

Amazon.com has launched author blogs under the name Author Connect where authors whose books are sold on the Web site write blogs that appear above reader reviews.

Amazon Connect is a new program currently open to a select group of authors. This program allows authors to post messages directly to their readers on a wide variety of subjects. Currently, messages will appear on the detail page of an author’s book as well as on her/his profile page. As part of the program, authors may create a profile page with personalized information.

Yahoo, Google, Amazon and MSN area all investing big time in blogs. Time to wake up law firms and professional services business. It was the same companies who brought you Web sites, e-commerce, search and everything else you take for granted on the Internet. Their use of blogs should signal something to you.