Beginner’s guide to SEO – search engine optimization : Great resource

Rand Fishkin at SEOmoz Blog has published a hell of a resource on search engine optimization. His Beginner’s Guide to SEO covers, among other things:

• What is SEO?
• Why does my company need SEO?
• How Search Engines Operate
• Paid Placement and Secondary Sources in the Results
• How to Conduct Keyword Research
• Targeting the Right Terms
• Critical Components of Optimizing a Site
• Building a Traffic-Worthy Site
• Growing a Site’s Popularity
• Community Building
• Press Releases and Public Relations
• Building Personality & Reputation
• Measuring Success: Website & Ranking Metrics to Watch
• Working with a Pro vs. Do-It-Yourself SEO

Rand says he ‘s been toiling away in his non-existant free time with his goal a “comprehensive document that I could reference to the many newcomers I engage through email, forums and in person.” The Beginners Guide is as comprehensive as you’re going to get. Rand, you should take a lot of pride on what you’ve done here.