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Boeing launches travel tips blog

Steve Rubel reports on the launch of Boeing’s new InFlightHQ blog dispensing tips, tools and techniques for inflight productivity. Steve calls it “a brilliant and very safe application for corporate blogs.”

Note that the blog is sponsored by ‘connexion,’ Boeings new in-flight Internet access service. The ‘connexion’ logo is then linked to the ‘connexion’ site.

LexBlog advises law firms and other companies to take this same soft sell. Put up a blog in the form of an informational resource or educational magazine on a niche topic. Then clearly indicate who publishes or sponsors the blog.

Boeing’s blog is lacking in both design and its promotion of ‘connexion.’ If you have a good product or service make it look good with a nice design and get detailed information on the service or product a click away. Navigation headers in a separate area of the blog other than the categories covering the blog categories referencing info on the service are a good way to do it. See the LexBlog portfolio for examples.

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