New marketing blog for associates

You may have to put on sun glasses to read it, but marketing experts Larry Bodine and Mike Cummings have started The Associate Marketing Mentor. It was created in response to survey results showing that partners, marketers and the associates themselves realize that business development is now an essential skill for law firm associates.

As Larry says, “There is very little information to be found on BD for associates, so the blog is designed to fill the void, offer practical advice, and spotlight associates who succeed at generating new business,” so they “started by publishing the survey results on the blog and just added an ‘Associate Marketing checklist. Larry and Mike are now asking others to share associate marketing success stories.

Sounds like a good idea if the effort is maintained.