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‘Hi-Tech Law Firm Marketing Seminar’ tomorrow in Chicago – I’ll be there to cover blogs

I‘ll be speaking at Monday’s ‘Hi-Tech Law Firm Marketing’ seminar put on by the Chicago Bar Association. My topic will be effective PR through blogs.

  • Monday, May 2, 2005 3:00-5:00 p.m. (Reception Immediately Following)
  • The Chicago Bar Association 321 S. Plymouth Court
  • $20 CBA Member/$30 Nonmember (additional $10 on-site registration)
  • To register
  • contact CBA Ticketing Dept. (312-554-2056) or visit this site

Promotion spiel

The Internet and other new technologies have dramatically changed the landscape for law firm marketing, making sophisticated marketing techniques available to and affordable for even the smallest law firms. If you’re not taking advantage of all that technology has to offer, you are not getting the biggest bang for your marketing buck.


  • Online marketing, John Ryan, Director of Online Marketing for Infra-Strategy, a Chicago-based web design, development, and online marketing firm, will share with yousome of his favorite strategies for increasing your website’s exposure in the two principal search services–Google and Yahoo–through pay per click advertising and search engine optimization.
  • Public relations. Press releases are nice but blogs have all the buzz right now. Learn how to use the power of blogging to get your firm’s message out to the media. Kevin O’Keefe, former trial attorney and founder of Lexblog.
  • Graphic Design. In the offline world, print technology is rapidly changing to allow you to produce powerful and flexible marketing materials without going broke. We will show you how you can harness the latest trends in graphic design to project your firm’s unique selling proposition. Gary Young, President, X-15 Creative Marketing.
  • Ethics and high-tech marketing. Review the professional responsibility rules governing high-tech marketing and share tips with you on how to avoid running a foul of the rules. Will Hornsby, Staff Counsel, American Bar Association.
  • Moderator, Josh Friedman, Director, Law Firm Marketing for Infra-Law; Chair, CBA Solo/Small Firm Practitioners Committee.

See you Chicagons tomorrow.

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