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Great book : Buzz Marketing with Blogs for Dummies

076458457X.01.TZZZZZZZ.jpgNo legal marketing professional or lawyer looking to expand business, whether you are publishing a blog now or soon will be, should be without Susannah Gardner’s new book Buzz Marketing with Blogs for Dummies.

As part of writing the book, I was interviewed a couple times by Susannah on how blogs can be used by a vertical market like the legal profession and how a company such as LexBlog can provide turnkey solutions to companies in a vertical market.

One of LexBlog’s client’s blogs, Stark & Stark’s Traumatic Brain Injury Law Blog, was the third blog featured in the 320 page book. Used as a way to demonstrate how blogs establish expertise, this blog written by Bruce Stern, a former President of the New Jersey Trial Lawyers Association, is sandwiched between Mark Cuban’s Blog Maverick, Fast Company Magazine blog and Nike’s Art of Speed Blog. No question here that innovative marketing folks see the merit of blogs for law firm marketing.

Here’s just a sample of the topics covered in the book.

  • Getting started with business blogs
  • Setting up a business blog
  • Minding blog etiquette and culture
  • Positioning your blog
  • Making the most of your blog

I’ll be bring you some highlights from the book in the coming weeks. I am also seeing if we can get Susannah for an interview on my blog and better yet, perhaps a day’s seminar on blogs for lawyers & legal marketing professionals.

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