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30 rules for blogging : run this one by the managing partner

Thinking of getting into the world of blogging, Tony Pierce will tell you everything you need to know, in 30 easy steps. Tony makes quite a few good points but this probably not the list to show the managing partner when trying to soften them up on your blog marketing plan.

Just can’t see a law firm blog policy including the following:

  • Cuss like a sailor.
  • If you haven’t written about sex, religion, and politics in a week youre probably playing it too safe, which means you probably f..’ed up.
  • Out yourself. Tell your secrets. You can always delete them later.
  • Say exactly what you want to say no matter what it looks like on the screen.

Source for post: City Lights by Billings Gazette reporter Ed Kemmick

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