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NY Times : Podcasts are here!

You know my original feeling on podcasts – they were an over-hyped cool application that would never take hold in the law marketing arena. Well, I am not so sure anymore.

Another sign that podcasts are taking hold is front page coverage in Saturday morning’s New York Times. The article was entitled “Tired of TiVo? Beyond Blogs? Podcasts Are Here.”

The article discusses more personal or advocacy uses of podcasts and not professional marketing applications. But for the innovative, reading the entertaining article ought to generate a few ideas of how you can put your lawyers and practice groups to work by podcasting.

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