Jerry Brown begins blogging

Oakland mayor, former California Governor and lawyer, Jerry Brown began publishing a blog this week. Better yet, it’s a marketing blog. Brown is marketing the city of Oakland by telling the world what’s right about the city and building relationships with constituents.

Not every mayor would have the chutzpah to blog on fairly poor looking TypePad blog, but you have to give it to Jerry for going for it. If you have a high profile lawyer in your office, giving her or him a soap box to build relationships and personalize your firm could be a nice marketing tool. Done well, such a blog will draw a far greater audience than the 15 second sound bite on TV, occasional newspaper interview or often alienating letter to the editor.

Source: Micropersuasion