Business Week has recognized blogging as one of the drivers in the rebirth of Internet/Dotcom age – yes it’s happening. S & P’s Scott Kessler in his Business Week article Five Net Names to Watch in ’05 had this to say:
Weblogs Inc. is the purveyor of a network of more than 70 blogs, which it characterizes as the world’s largest. The company is dedicated to creating trade blogs across industries in which user participation is an essential component of the resulting product. Weblogs Inc. network categories include Consumer, Technology, Wireless, Video Games, Media & Entertainment, Business, Life Sciences, Personal, and Events.
I believe blogs will grow increasingly prominent, because they offer interesting and unique content, are easy to search and organize, and have the potential to generate notable revenues and profits through the use of online advertising (primarily keyword search) and affiliate marketing. Gawker Media is another major network of blogs.
I wouldn’t be surprised to see companies such as these make news on the financing front in 2005, by possibly raising private capital or taking steps toward an IPO. I believe some of the businesses highlighted above have bright futures. We’ll see if investors (private and public) agree.
I don’t see LexBlog raising venture capital like I did with with my dotcom company, Prairielaw.com. I have learned that revenue is a better measure of success than press releases about investments in my company. But I have to say based on the week we are wrapping up at LexBlog the Internet economy is coming back big and business blogs are going to play a big role on the Internet marketing side of things.
Source: Radiant Marketing