By Kevin O'Keefe

Webinar: ‘Starting a Blog for New Business and Revenue’

I’ll be presenting at a Professional Marketing Forum (PM Forum) webinar with Larry Bodine on February 17 from 12 PM – 1:30 PM ET. The topic: “Starting a Blog for New Business and Revenue.” The webinar is for anyone with a professional services firm or partnership, including accounting and law firms. To register: Call 800.775.7654 or visit this Web site.

The PM Forum is a regionally-based members’ association of Chief Marketing Officers and senior marketing leaders formed in 1996 dedicated to raising the standards of marketing and enhancing the credibility of marketers working in professional service firms worldwide.

Topics will include:

  • What is a professional marketing blog?
  • What is the difference between a professional marketing blog and other blogs?
    What is the difference from firm Web site?
  • How blogs draw traffic to a firm’s site?
  • Relationship with a firm’s Web site
  • What are the advantages of blogs over other Internet marketing?
    • Compared to articles published on Web site
    • Compared to PDFs
    • Compared to email alerts & newsletters
  • Why blogs perform so well on search engines?
  • How a firm chooses a niche area for its first blog?
  • How a firm marketing department persuades their firm to accept a “beta blog” program, addressing:
    • Firm management
    • Working with the IS/IT staff
    • Blog protocol
    • Quality & Assurance
    • Ethic’s issues
  • What content is published to blog?
  • Where does content come from?
  • How are content updates distributed from the blog?
  • RSS (real simple syndication)
  • Email subscriptions
  • Good examples of professional firm and partner marketing blogs
  • A live demo of the backend of a blog & publishing content on line
  • How blogs are being used for marketing & PR by leading professional firms
  • Future of blogs
  • The session will highly interactive and give attendees an abundance of proven, practical ideas and suggestions to start a professional blog at their own firms.

    Kevin O'Keefe
    About the Author

    Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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