Nike is blogging : law firms take heed

Another innovative company has joined the blogging brigade.Check out the new Nike Art of Speed site. As reported by Marketing Vox: Gawker created the site for Nike… lending its bloggy credentials to the shoe purveyor. The Art of Speed site, served on Gawker’s domain, showcases 15 film makers’ interpretation of speed and adds a blog-along commentary of profiles and film related news.

Just more evidence that the innovative are using blogs because of not only the hype surrounding them but also the ability to publish in a minute and interact with your target audience blogs offer. Nike is the king of brand creation. Their use of blogs should not be ignored by lawyers and law firms.