By Kevin O'Keefe

Blog > useful tools in business and education

The Straits Times from Asia reported yesterday how Web logs can be useful tools in business and education. In January, when an avalanche of Net worms struck, Finnish Internet security firm F-Secure started a blog to chronicle the eruption of the on-going worm warfare. The blog, on www.f-secure.com , drew a huge stream of viewers, 10,000 in the first three days this month – who range from data security managers to normal end-users whose systems have been infected.

This is an excellent example of how a lawyer may begin a blog on a timely item on which people within the lawyer’s target audience of prospective clients are in need of information. Read on to see more about this analogous case and how others are using business blogs.

The Strait Times reported:

Mr Mikko Hypponen, director for the company’s anti-virus research team, told The Sunday Times: ‘We were looking for an easy way to pass information that’s constantly changing to our customers.

‘Since we were fans of various other Blogs on the Net, we decided to try it.’

The Times went on to report F-Secure is not the only business blog user:

Here in Singapore, some finance, legal and manufacturing firms have incorporated blogs within their internal networks.

Dr Seamus Phan, chief executive of tech consulting and training firm KnowledgeLabs News Centre, said he has helped corporations use blogging technology as a way to let employees post news on corporate sites without troubling their webmasters or IT administrators.

At F-Secure, its internal corporate blog was started about a year ago.

Mr Hypponen said: ‘Our Intranet has an open blog for all employees to post their thoughts and issues for others to read.’

It’s examples like these that ought to get lawyers thinking about the potential of a blog as a means to communicate with the public as well as communicating with colleagues and staff on a common case or project.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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