By Kevin O'Keefe

Blog stands for Better Listings On Google

Rick Bruner, President of Executive Summary Consulting, speaking at a WebPro World session was asked what are some reasons to have a blog? Bruner said, “Blog stands for Better Listings On Google” because Google favors regularly updated content. Bruner also had some excellent comments on four types of successful blogs. Each type would work well for lawyers.

Bruner broke them down:

1. Thought Leadership Blog. The thought leadership blog allows the blogger to distinguish himself or herself as being a well-informed industry professional. One good example is Alan Meckler’s Weblog.

2. Customer Relations Blog. The customer relations blog engages with customers. For example, Macromedia’s weblog offers product updates from Macromedia product managers.

3. Peer Marketing Blog. Peer marketing blogs are typically ways for marketers to get the word out about their products. Everybody’s favorite doll Barbie is an example of a peer marketing blog.

4. Media Relations Blog. The media relations blog is a great way to augment a press section. Geared towards the journalist audience, media relations blogs contain press releases while still maintaining a personalized feel.

If you are a lawyer looking for search engine results, just remember blog stands for “Better Listings on Google.”

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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