Law blogs do great in search engines

Search Engine Marketing and Search Optimization News reports what I’ve been telling lawyers all along – blogs perform incredibly well in search engines. Why? Content and linking. Read about what they say.

Unlike regular sites, by their very nature blogs are based on updated information which makes them extremely rich in content. Many blogs are updated several times a day with new articles, thoughts and information. After months or even weeks of inception, a blog can be seen as a wealth of topical knowledge, a quality that search engines such as Google cherish.

Blogs also contain a wealth of links. Since bloggers constantly look ways to keep their blogs updated, they are likely to provide links rather than create solely create all their content themselves. Many bloggers are “old school” Internet believers who have not forgotten that links from site-to-site helped to found the Internet and are not as worried about loosing visitors to other sites. Therefore, making a link request of a blogger is likely to yield a much better response than a link request of a regular web site. And such density of linking can lead to high search engine rankings.

Linking and content are not the only reasons owning a blog feels like time traveling back to 1995. There is much about blogging that’s still actually fast and free such as the multiple blog search engines and directories that actually have free submittals and 48 hour indexing! An added benefit is that most of these directories have high search engine rankings so getting them to link to your blog will only help the search engine rankings of your own blog.

Do a search on some legal terms. You’ll be amazed how many legal and lawyer blogs are pulled up.