I thought Barbie was blonde...
I was wondering how Microsoft Windows Live Spaces' sponsorship of Blogher '06 would play out.
From Amy Gahran:
...I had to cringe at the campy, off-target Microsoft presentation during the welcome session just a few minutes ago.To promote its new Windows Live Spaces service, someone at Microsoft thought it would be appropriate and fun to send a couple of bouncy, bubbly, sexy, carefully scripted 20-somethings uniformed in tight t-shirts and jeans to banter giddily for about 10 minutes on home improvement. It sounded like Barbie doing 'Tool Time' in stereo. Excruciating.
Should have gone the low key approach as at Gnomedex. Write a check to a worthwhile program, get thanked on various occasions, and get out of the way.
Technorati Tags: Blogher, Blogher '06
Hi, Kevin
This is really interesting. What exactly did Microsoft do at Gnomedex to pitch Windows Live Spaces? I'd appreciate as much detail as you could offer.
- Amy Gahran
RightConversation.com
Contentious.com
Hey Amy,
Chris Pirillo, Gnomedex coordinator and founder, may be willing to share exact details. But their was nothing done to pitch Live Spaces or any particular product.
From my perspective as an attendee, Microsoft was a large sponsor of Gnomedex having them their name on materials and on large display near stage. Chris mentioned them more than once thanking for being conference sponsor and for sponsoring one of the networking cocktail parties at the Museum of Flight or the Experimental Music Project.
Tie that to having a number of Microsoft employees in audience participating in discussions and it gave Microsoft a nice PR presence.
I was not at Blogher but looks from afar that Saturn and Johnson & Johnson beat Microsoft all the heck in PR with attendees.