Posting about marketing via blogs seems trivial the last few days in light of the catastrophe and personal tragedies taking place before our eyes. The personal stories coming out of New Orleans and Mississippi are overwhelming and dam near move you to tears. Part of me feels like it's disrespectful to be working or remotely… Continue Reading
Monthly Archives: August 2005
RSS feeds appearing now on law firm Web sites
Leading legal marketing consultant Larry Bodine, has a nice post this morning about RSS feeds beginning to appear now on law firm Web sites. In a new phenomenon I've discovered, law firms are beginning to add RSS feeds to their Web sites. This is a universal feature of blogs, of course, but it works just… Continue Reading
IceRocket's Linktracker to count people viewing a blog a post
Webpronews reports Mark Cuban's Ice Rocket is testing a feature called linktracker that counts the number of people, in real time, who have linked to a particular blog post (assumedly, not the entire blog). An update is in the works that will also enable a running count of how many people have actually viewed that… Continue Reading
How journalists use blogs
MediaChannel.org has a brief, yet excellent, interview with Wall Street Journal tech reporter Nick Wingfield about how journalists use blogs in their jobs. The highlights: Journalists use blogs as tickler files when researching stories. Blogs break big news on occasions. That's really useful to journalists. In the days before blogs, trade pubs and newsletters would… Continue Reading
Bloglines cited as valuable resource for lawyers
Jim Calloway's Law Practice Tips Blog cites Bloglines this morning as the site of the week. Jim faces the same dilemma as I when he speaks to groups about blogs & RSS. Whenever I mention RSS Newsfeeds, I always see some people's eyes glaze over or attention start to wander. I can appreciate that as… Continue Reading
'Indiana Law Blog' is back and looking for your support
One of the nation's long-standing legal blogs is back. Marci Oddi announced this morning that the Indiana Law Blog is back on the air. At the end of July, I decided to try again, with two changes. One: I discontinued my practice of summarizing every new Indiana Supreme and Appeals Court opinion issued. Two: After… Continue Reading
Blogger unveils features that might slow blog spam
I recently posted about the rising number of splogs – spam blogs – that just post gibberish content with links to other sites in hope to improve the search rankings of the sites linked to. Blogger blogs, including many lawyer backed, are the biggest culprits primarily because they are free to produce. SearchEngineWatch reports “Google's… Continue Reading
Microsoft demos RSS features in IE 7
Microsoft demoed RSS features in IE 7 at the Blog Business Summit in San Francisco this weekend. PC Magazine's InfoWorld reports: Whether the content streams are eventually called RSS, Web feeds, or some other name, a key design goal of the forthcoming Internet Explorer 7 is to let users easily subscribe to blogs and Web… Continue Reading
Lawyer ratings on new Yahoo! local search
Sabrina Pacifica reports at her beSpacific that additional features have been added to Yahoo! local search. You'll be able to find top user recommendations for everything from restaurants to lawyers all neatly plotted on a map of your city or neighborhood. And its RSS enabled. Did not find any ratings of lawyers in my neck… Continue Reading
LexisNexis and Thomson-FindLaw influence ABA's legal technology survey?
Learned over on Bob Robert Ambrogi's LawSites that The American Bar Association's Legal Technology Resource Center has released its 2004-2005 Technology Survey on the use of technology within the legal community. LexisNexis and Thomson Legal & Regulatory were thanked for graciously sponsoring the survey so you can pick it up for only $2,225. I'm sure… Continue Reading
Online newspaper readership increase good for legal blogs
Saw over at beSpacific that according to a new report, online newspaper readership reached a highpoint in May 2005, with almost 44 million unique visits to a range of sites which accounted for about 30% of users online at both home and office. This bodes well for lawyers using professional marketing blogs to grow their… Continue Reading
Legal marketing folks promoting email newsletters drinking their own Kool-Aid
Larry Bodine, who is a pretty bright guy and well respected in the legal marketing arena for good reason, recently lauded the value of email newsletters. Email newsletters have value, be it diminishing, but Larry may have gone overboard here. I sent out the August 12 edition of the Professional Marketing e-newsletter to 4,000 subscribers. … Continue Reading
TIME Magazine : Let RSS go fetch content for you – great intro to RSS
TIME Europe Magazine has an excellent story about the power of RSS – Really Simple Syndication – to retrieve and deliver content of your choosing. The problem perceived by those skeptical of blogs and identified by the article is that “…[T]he blogosphere creates way too much material for any human being to comfortably digest. Plus,… Continue Reading
Forbes : Blogs offer marketers competitive intelligence
Large law firms are always looking for information to grow their business. The blogosphere, which I would guess 99.99% of law firms never look to for competitive intelligence, is a gold mine for such information. Forbes reports: For those in marketing, blogs can offer a real-time solution to spotting trends. BlogPulse, in our Meta Blogs… Continue Reading
Video blogs signal where lawyer marketing is headed
I-Newswire reports a series of blog videos will be featured on cable TV. On Monday August 22, 2005 the Emmy Award winning Full Disclosure Network is releasing a special four-part series to cable television systems featuring twelve short video blogs and Special Reports that were originally produced exclusively for the Internet and are currently being… Continue Reading