By Kevin O'Keefe

IceRocket’s Linktracker to count people viewing a blog a post

Webpronews reports Mark Cuban’s Ice Rocket is testing a feature called linktracker that counts the number of people, in real time, who have linked to a particular blog post (assumedly, not the entire blog). An update is in the works that will also enable a running count of how many people have actually viewed that particular blog post.

Cuban sees measuring links to a blog post, now the measure of blog popularity on blog search engines/aggregators, as flawed in that the measure includes links from blogs that no one reads. As Cuban says at BlogMaverick, “[I]f a blog that no one sees links to your blog, does that make your blog more popular? Of course not, it just means that one person (at least we hope its a person and not splog) knows about your blog and has offered a link.”

That’s why Google works. It does not just measure the number of links, Google measures the value of links. Links from more popular sites count more in determining a sites search engine ranking.

Cuban’s IceRocket has been belittled as a small time player as far as blog search engines go. The guy is an innovator and unafraid to take the establishment on. Don’t count IceRocket out.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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