Managing the Business of law with Richard Hall posted yesterday “There's More to Blogs than BLAWGS.” For those involved in the business of law, not only are blogs are a source of information but: Blogs are a great tool for professional development. Using a strategy of preeminence, a blog can set you apart from your… Continue Reading
Monthly Archives: April 2005
Blogman in Chicago next week – want to meet?
I will be in Chicago next Monday, May 2, through Wednesday, May 4. I will be speaking at a Chicago Bar Association program on the power of Blogs for law firm public relations and meeting with a number of leading law firms interested in professional marketing blogs. If you have a few minutes and want… Continue Reading
Google testing Adsense in RSS feeds
Looks like there will be a new way for blog publishers seeking revenue to pick up advertising dollars and for advertisers to reach very targeted market segments via blogs. Both Chris Pirillo and Robert Scoble here in Seattle are reporting this morning that Google is testing Adsense via RSS feeds. As pointed out by The… Continue Reading
Tutorial on reading RSS Feeds in Bloglines
For those wanting to learn how to use RSS (real simple syndication), Bloglines.com provides an excellent means to do so. Bloglines is web based so there's no software to download. And it's free. There is also an excellent tutorial in a post at betterdays published by Preetam Rai. Having reviewed the tutorial this morning I… Continue Reading
Great book : Buzz Marketing with Blogs for Dummies
No legal marketing professional or lawyer looking to expand business, whether you are publishing a blog now or soon will be, should be without Susannah Gardner's new book Buzz Marketing with Blogs for Dummies. As part of writing the book, I was interviewed a couple times by Susannah on how blogs can be used by… Continue Reading
Another endorsement for business blogs : Knight Rider
Knight Rider is just another publisher touting the merits of blogs for marketing your business, large or small. In a story that's running in newspapers around the country the title reads “Blogs carve out niche in business – offer opportunity for touting products – search engine exposure may improve.“ And of course the usual list… Continue Reading
Denver area blogging events for law firms & business people
From Amy Gahran's Contentious blog here's two upcoming blogging events in for business bloggers – lawyers included – in and around Boulder and Denver: Apr. 30: Ethics in Cyberspace: How To Do Bloggin’ Right, offered by the Denver chapter of the Society of Professional Journalists. Gahran, a writer, editor and real leader in blog communications,… Continue Reading
Target requires blogging skills for media relations people
Target is looking for a new 'Senior Manager of Media Relations.' One of the requirements is 'Strong knowledge for Internet journalism, e.g., blogs.' Here's one of the largest retailers in the country proactively looking for someone to either be involved in publishing blogs or to monitor blogs as part of crisis communications when a story… Continue Reading
Legal blogs expanding to France?
Neville Hobson writes “It's all happening in France” referencing both Les Blogs, this week's conference about blogs and the growth of French business blogs. LesBlogs is conference covering blogging and nanopublishing with 257 participants from 20 countries. In addition, last Thursday Wired News ran a story on why new media communication channels like blogs have… Continue Reading
BusinessWeek cover story: Blogs are not a business elective – they're a prerequisite
Need anymore evidence law firms need to learn about blogs and how to use them to market the firm's lawyers and practice groups? Well, the May 2 cover of BusinessWeek reads: “Blogs will change your business. Look past the yakkers, hobbyists and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch… Continue Reading
45% of people find blogs more credible than TV & Internet Ads
According to a recent survey by Hostway, a Web-hosting and managed services provider, 45% of 2,500 respondents feel blogs are as or more credible than television commercials, and 45% feel that blogs are more credible than Internet advertising. Forty-one percent feel blogs are as or more credible that radio advertising. Here's the percentages on participants… Continue Reading
Blogs for marketing on the rise for small businesses : Inc. Magazine
Blogs are becoming more popular with small businesses that see them as an inexpensive marketing tool and a way to differentiate themselves from the competition according to Inc. Magazine. Though Fortune 500 companies have launched blogs smaller businesses are adopting them more quickly. Law firms are included in this group. The reasons cited for the… Continue Reading
Complete review of best blog solutions for law firms
Carrying on from an earlier discussion on a law marketing listserv, Tim Stanley, co-founder of FindLaw, now head of Justia, the leading search engine optimized Web site developer for law firms, and publisher of the Justia Legal SEO Blog (wow, was that a mouthful), posted a great review of blog solutions for law firms. Tim… Continue Reading
Which blog software best for law firms?
Question was raised on a legal marketers listserv this morning about what software applications (web based or server side) law firms are using to set up blogs. The questioner wanted to know of any success or horror stories from Blogger, Live Journal, WordPress or Movable Type and the like? Any of the solutions you mention… Continue Reading
Law firms will sponsor niche topic blogs on which firm writes little content
An interesting discussion over at Between Lawyers about LexisNexis recent sponsorship of the The Law Professor Blogs Network. My take is if all they are getting is the cost of running and hosting a blog, that's too little. Sponsorship of blogs when the blog has good content is a good value for the sponsor –… Continue Reading