BusinessWeek cover story: Blogs are not a business elective – they’re a prerequisite

Need anymore evidence law firms need to learn about blogs and how to use them to market the firm’s lawyers and practice groups? Well, the May 2 cover of BusinessWeek reads: “Blogs will change your business. Look past the yakkers, hobbyists and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up …or catch you later.”

Read the full article online. The article has been in the works for some time with input from some real movers and shakers in the blogosphere such as Steve Rubel and Dan Gillmore.

The article will make all the sense in the world to legal marketing professionals who understand the power of blogs. To those who are blowing blogs off read what BusinessWeek had to say and ask yourself if you feel lucky enough to stake your job against this warning in the article:

[…] Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.

Wake up guys, the lawyer and practice group blogs train is leaving the station. I wouldn’t miss it.