Google testing Adsense in RSS feeds

Looks like there will be a new way for blog publishers seeking revenue to pick up advertising dollars and for advertisers to reach very targeted market segments via blogs. Both Chris Pirillo and Robert Scoble here in Seattle are reporting this morning that Google is testing Adsense via RSS feeds.

As pointed out by The Blog Herald, “The move, if implemented by Google, could potentially see an upsurge in RSS advertising in a way that Adsense currently popularised advertising on many blogs.”

I am not a proponent of running advertisements on law firm professional marketing blogs. However, there are some blogs being published by lawyers and legal service providers where advertising whether on the face of the blog or in RSS could make some sense.