Last month I blogged that lawyers have a moral obligation to blog. The idea is being spread by some well known and respected Internet publishers. Unfortunately, the subject seems to have been ignored by some lawyers publishing leading 'law blogs.' Tod Maffin, broadcaster for Canada's CBC television & radio, named by The Globe and Mail… Continue Reading
Monthly Archives: February 2005
Law Blog by LexBlog achieves outstanding Google rankings
Contingent fee patent lawyer Phil Mann left a large Seattle patent and IP firm last spring to open his own law firm, Mann Law Group. He needed a way to cost effectively market his practice. Mann wanted to be known for IP litigation and as a contingent fee patent lawyer willing to represent the underdogs… Continue Reading
Illinois law professor : value of law blogs is in marketing legal services
Professor Larry Ribstein, of the University of Illinois Law School has written a nice piece on 'The law and economics of blogging.' Professor Rubstein nails it when he sees lawyer blogs & their RSS as valuable for both the creation of valuable knowledge and a way of marketing a lawyer's expertise. In discussing the latter… Continue Reading
New study on importance of search engines
Law firms are wising up to the importance of search engine placement. For those not convinced of the importance of search engines, take a look at the findings of a joint study by comScore Networks and DoubleClick. The Search Engine Journal summarizes some of the key findings of the study. Though the study addresses online… Continue Reading
7 habits of highly effective PR via blogs
Blogs are becoming a very effective, if not more effective way, of doing publication relations than traditional PR. May sound nuts but I would rather my company, LexBlog, be mentioned on a few well read blogs than in the New York Times. My target audience is reading those blogs everyday. Nick Wreden, with more than… Continue Reading
How to use RSS : great webcast on it
Lawyers in our LexBlog community are always asking how do I learn to use RSS. Though it's an easy to use tool, many think it's too techie for them. Well, here's the answer. Alex Barnett has created a 'how-to' screencast (Flash movie) entitled 'Using RSS 101'. The screencast shows how to download and set up an… Continue Reading
Google doesn't use PageRank says Ask Jeeves's Apostolos
Search Engine Roundtable reports Apostolos Gerasoulis, founder of the Teoma search engine (which powers Ask Jeeves) and former Professor of Computer Science at Rutgers University, as saying Google doesn't use Google's well known PageRank.
More major publishers add RSS feeds
Neville Hobson reports that The Financial Times and The Economist are now offering RSS feeds. This follows on the heels of Steve Rubel reporting that the Associated Press is offering direct RSS feeds, as opposed to going through Yahoo news and the like which they have to date. What's this mean for law firms? In… Continue Reading
How to write good blog posts
B.L. Ochman, Internet marketing consultant for the likes of Ford Motor Company and IBM, and president of whatsnextonline.com, has written an excellent piece on “How To Write Killer Blog Posts.” It's one of those posts you stick under that magnet on the fridge (or tape on the wall by your monitor) to make sure you're… Continue Reading
Selling ads on lawyer blogs amounts to beer money
Lawyers keep asking about the potential to grow traffic on their blog and then sell advertising space. They would probably net more money by going home and telling their spouse they are going to hang billboard ads from the outside of their house. Better yet, maybe sell the naming rights to your roof in case… Continue Reading
Blogs perform well in search engines – you cannot help it
Law firms are attracted to blogs because their law firm Web sites perform so gosh darn awful in search engine rankings. As Barry Schwartz over at Search Engine Roundtable explains today there is no magic as to why blogs perform great in the search engines. It is just assumed that blogs have a special deep… Continue Reading
Auburn professor looking for your feedback on business blog experiences
Professor Robert French, who teaches public relations and multimedia at Auburn University in Alabama and the author of InfOpinions? is seeking feedback from ‘real business bloggers’ who have adopted blogs into their business marketing plan. He's started a blog called BLOGthenticity that invites business bloggers to share how blogs have impacted their businesses. Auburn University… Continue Reading
Like large law firms, General Motors learning from its first blog
Like large law firms LexBlog is working with, GM wants to learn from its first blog, Fast Lane, before launching launching other blogs. Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals and producers of the weekly podcast, The Hobson and Holtz Report, did an 18-minute conversation with Michael Wiley, Director of… Continue Reading
New York City business blogging seminar
For you guys on the other coast, the Business Development Institute is hosting a seminar on April 28 entitled “Business Development: Blogging Goes Mainstream.” I got an invite and it looked worthwhile (don't hold me to it) for marketing folks new to blogging. Plus one of the most famous bloggers of all, Robert Scoble, business… Continue Reading
Early moving legal marketing professionals to benefit from huge RSS growth in 2005
RSS is rapidly becoming the next standard in commercial web-publishing and online information distribution according to a report from ClickPress. “Still in its infancy, usage is growing exponentially worldwide and it is estimated that by the end of 2005, corporate, entrepreneur and individual users will increase by 40%. Early adopters are benefiting from its beta… Continue Reading