By Kevin O'Keefe

Selling ads on lawyer blogs amounts to beer money

Lawyers keep asking about the potential to grow traffic on their blog and then sell advertising space. They would probably net more money by going home and telling their spouse they are going to hang billboard ads from the outside of their house. Better yet, maybe sell the naming rights to your roof in case the Goodyear blimp flies over.

The New Times reported today that though “Google does not provide details about how much Web publishers can make – going so far as making them sign contracts that state they won’t divulge their earnings. BlogAds says that you can earn $50 to $750 a month with about 100,000 visits.” Heck my blog is closing in on 1,000 visits a day. I’ll be darned if I am going to sell ads on the blog where I market our companies services through education based marketing so I can pick up $150 per month.

Glenn Reynolds, a lawyer who has achieved rock star status through his blog, Instapundit, drawing over five million visits a month told the Times:

My sense is that a lot of bloggers, including people with a lot less traffic than mine, are finding that the blog ads let it be a hobby that is effectively free for them and maybe even generates a little beer money. That seems to me to be a pretty good thing.

I know there are some lawyers publishing blogs as a hobby looking to cover hosting and some miscellaneous expenses. And I like beer, so beer money is not to be sneezed at. But lawyers have a golden opportunity to showcase their legal expertise via professional marketing blogs. Advertising has no place on a professional marketing blog.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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