By Kevin O'Keefe

More major publishers add RSS feeds

Neville Hobson reports that The Financial Times and The Economist are now offering RSS feeds. This follows on the heels of Steve Rubel reporting that the Associated Press is offering direct RSS feeds, as opposed to going through Yahoo news and the like which they have to date.

What’s this mean for law firms?

In 1998, you may have wondered why have a law firm Web site. Then all of your target began using the net. A Web site became a necessity.

During this year, a significant percentage of your target audience will grow to use RSS feeds for news, whether for general news, magazine publications or newsletters. Those firms not publishing their content on a site with RSS (blogs have RSS built in) will be missing the boat.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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