LA TImes blogsThe LA Times online has grown its revenues to the point where they cover the cost of paper’s entire editorial payroll. And Neilsen Net Ratings reports the LA Times has passed USA Today and the Washington Post in uniques with, according to internal numbers, 138 million page views in November, up more than 70% in

I’m getting sick of lawyers leaving comments here under the name ‘DC Divorce Lawyer’ or ‘Injury Lawyer.’ Is that what your kids call you? Is that how you get introduced when speaking to a group? You mean you use your real name. Amazing.

Why not have the decency to use your name when participating in

Social media and social networking is the all the buzz in the lawyer marketing world. Every place I presented this year on ‘Social Networking for Law Firms’ told me they had the largest attendance, or close to the largest, they’ve ever had. And it’s not my looks.

At the first few presentations I tried to

On Twitter.

I used to publish 10 to 15 blog posts a week. The last couple weeks? About 1 or 2 posts a week. The reason? I’ve been spending an hour or two a day on Twitter.

Despite some lawyers not getting Twitter yet, Law blogging pioneer, Denise Howell, gets it right.

I

Speaking to legal professionals around the country I suggest if you’re going to do one thing to get started down the road to social media that you get started with RSS. RSS is the oxygen giving life to content on the net.

And it’s your RSS reader which allows you to receive content, whether by

Law firm marketing and business development professionals have been politely getting after Kevin McKeown, our VP of Client Development, for an updated report on large law’s use of blogs. Innovators, such as Gloria Fox at Blank Rome, are looking for hard data for their law firm’s management that their competition has effectively addressed any liability and ROI concerns, and made the move to blogging for reputation enhancement and client development.

The last eight months shows no slow down in the growth of blogging among large law. Among the 85 new blogs, we’ve got new firm entries on the blogosphere, including Foley Hoag (3 blogs) and Epstein Becker Green (3 blogs), as well as innovative law firms such as Fox Rothschild, Sheppard Mullin, and Womble Carlyle who continue to add their stable of law blogs by different practice area.

71, or 35%, of the 2008 AmLaw 200 law firms are now blogging compared with 39 in August 2007, when LexBlog issued its first State of the AmLaw Blogosphere. The number of Amlaw 200 law firm blogs being published by these firms has more than doubled growing from 74 to 159.

In just the last 8 months since LexBlog issued its second State of the AmLaw Blogosphere in March of this year, the number of AmLaw law firms blogging has jumped 33%.

For large law firms looking to brand their law firm blogs, LexBlog remains the blog publishing platform of choice. 79% of the AmLaw law firm branded blogs are running on the the LexBlog publishing platform.

Growth highlights:

  • Over 35% of AmLaw 200 law firms have blogs.
  • 12% of AmLaw 200 law firms have more than one blog.
  • 32% growth in last 8 months in the number of AmLaw 200 law firms publishing blogs.
  • 39% growth in last 8 months in total number of blogs being published by AmLaw 200 law firms (some firms have more than one blog).

And in the numbers:

  • 72 of the 2008 AmLaw 200 firms were blogging.
  • Those 72 firms were responsible for a total of 159 blogs.
  • 122 of the 159 blogs were firm branded; the remaining 37 blogs were not branded. ‘Firm branded’ blogs are those where the firm’s name and/or logo are prominently displayed, indicating that the blog is more a product of the firm than of the individual author writing it.
  • Of the 119 firm branded blogs, 29 firms used one of the major publishing platforms: 23 firms were using LexBlog; 2 firms were using Typepad; 2 firms were using Blogger; 1 firm was using Movable Type; and 1 firm was using Justia.

See a list of all the blogging AmLaw200 firms, with links to their individual blogs, after the jump.


Continue Reading State of the AmLaw 200 Blogosphere, November 2008