From Legal Blogging to Fashion Crimes: Rosie Burbidge on Thought Leadership and Engaging With People
From launching her first legal blog as a trainee to tackling “crimes against fashion” through intellectual property law, Rosie Burbidge, an IP partner at Howard Kennedy in London, has built a career that blends deep legal expertise with practical, real-world impact—and personal passion
In an interview with The Law Society (UK), she shared insights into why blogging has been an essential part of her professional growth.
I’ve been blogging since I was a trainee. A lot of my evenings and weekends were spent doing it. If you’re going to read a case, why not write about it as well? It becomes a virtuous circle.
For Burbidge, legal blogging is more than an academic exercise—it’s a way to stay current, refine her thinking, and engage with a wider audience. She sees digital tools as an opportunity for lawyers to share insights in real time, without the barriers of traditional publishing.
“We’ve got such amazing digital tools – it doesn’t have to be difficult to be out there communicating with people,” she added.
Her approach underscores a valuable lesson for lawyers: thought leadership status doesn’t happen by accident. Consistently sharing insights—whether through blogs, LinkedIn posts, or industry commentary—helps lawyers build credibility, deepen expertise, and connect with the right audience.
For those looking to enhance their professional profile, Burbidge’s advice is simple: Start writing. Stay engaged. Make it a habit. The law isn’t just theoretical—it’s practical, and sharing your insights is one of the best ways to make an impact.