Care. Compete. AI. A New Playbook for LexBlog and Legacy Companies
Attorney and innovator Carolyn Elefant shared this last weekend:
In Silicon Valley, AI is rewriting the playbook for how startups launch, and there’s a lot law firms can learn.
The old model? Raise millions, hire fast, and scale aggressively. But today, AI is changing the equation. The secret? AI tools handling customer service, marketing, and coding.
Exactly, I responded.
Just the day before, I told a colleague: Startups no longer need to raise a ton of capital and hire a boatload of people. And that’s why we should fear them more than the larger players.
For 21 years, LexBlog has built a business using tools and mediums that will soon be relics of the past. But today’s startups? They’re operating in an AI-native world—using AI itself to build, market, and grow faster with fewer people.
It’s likely easier for a startup to break through and scale than it is for a company built in a pre-AI world. Unless that company is willing to adapt.
The answer, as I told our team this morning, isn’t to resist AI (and they are not)—it’s to use it.
Our competitive and caring DNA doesn’t change. But how we execute does.
- AI can enhance how we serve customers—faster, more meaningfully.
- AI can expand what we do—allowing us to focus on real impact, not just busy work.
- AI can help us compete—by making us sharper, more efficient, and more innovative.
As Carolyn Elefant pointed out, if startups can reach millions in revenue with AI-driven efficiency, there’s no reason we can’t improve what we offer—faster, cheaper, and smarter.
Care. Compete. AI.
A new playbook.