Google Is Being Out-Googled by AI “Searches” Such as ChatGPT

When searching for information, of late, I’ve turned to ChatGPT, not Google. 

Restaurant recommendations in downtown Seattle, identifying SaaS-based education platforms suitable for LexBlog’s user education, understanding the causes of Lucky’s eye infection (knows my retriever’s name) and travel destinations in Mexico I would like.

The depth and personalization of the information provided was spot on—far surpassing the typical results from a Google search. In a fraction of the time.

ChatGPT delivered detailed, tailored responses that considered my background and needs. This level of customization is something we’ve never received from Google, where information requires sifting and verification. 

Made me wonder about the future of Google search and information retrieval.

I’m not alone in my observation. As reported by Search Engine Land, Google CEO Sundar Pichai, in a strategy meeting last week, said ChatGPT “is becoming synonymous to AI the same way Google is to search,”

Pichai emphasized the need for Google, in 2025, to evolve and integrate AI advancements to enhance user experience.

This acknowledgment from Google’s leadership underscores a significant shift in how we access and interact with information. The rise of AI-driven platforms like ChatGPT offer a glimpse into a future where detailed and complete information is not only at our fingertips but also curated to individual contexts and preferences.

Unless Google can bring to market a ChatGPT “discussion-search” tailored to who we are and the information we’ve previously retrieved, I don’t see the masses staying at Google.