Can AI Tell You if You’ve Written a Good Legal Blog Post?

I am constantly looking to up my game and to get more out of what I put into something.

Got me to thinking if AI could help LexBlog advise as to the quality of a lawyer’s or law firm’s blog post.

AI wouldn’t go the whole nine yards, but maybe AI could help.

You see, there a number of folks at LexBlog who can read a blog post, critique the post as to its style, tone, engagement, authority – and more.

But even one firm, with let’s say thirty blogs, produces a lot of blog posts in a quarter. Trying to do quarterly reviews for existing and new customers, from solos to large firms is tough – or impossible.

I started LexBlog, twenty years ago, on the assumption that lawyers would not put themselves out in the public writing blog posts without training and guidance as to what they were doing.

Having practiced law, I knew lawyers did not want to embarrass themselves. I also knew a lawyer’s time was valuable. You want to get something out of your time blogging. I, did one on one training and feedback.

As years have gone by, our education and feedback for bloggers, beyond initial consultations, has been more en masse – webinars, reports, recordings – than one to one or blog to blog. The results are not as good. Blogs are not as good, and lawyers are not apt to build as big a name.

Last week, I started asking ChatGPT questions about the characteristics of a good legal blog. The answers were poor.

I then asked the same questions asking ChatGPT to use a corpus of solely my legal blogging – what I had written in this blog. About 10,000 blog posts over twenty years most about blogging.

The answers were remarkably better with my blog posts being the corpus used to train the AI as compared to AI being trained by everything on the net, including all the junk written about legal blogs.

Got us to thinking if we could ask AI (GPT) what would Kevin (Me) advise as to a particular legal blog post or blog based solely on my blog being its corpus.

The answers, on a quick test, were not bad.

Of course we would have to review the answers and advice before sharing the information with a client. We’ll still drive the car.

But this got us to start thinking we may be able to get back in the game of offering author liaisons and publishing advisors as we had before.

The result would be more lawyers building a name and relationships in order to build a strong book of business in niches across the country and across the world. More people getting good legal insight and commentary from lawyers as well.

AI, used well, may be able to tell you if you’ve written a good legal blog post.