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LMA – Legal Marketing Association – Annual Will Shine This Week in San Diego

The LMA Annual, billed as the largest global meeting for the legal marketing profession, runs this Wednesday through Friday in San Diego.

Year after year, the Legal Marketing Association Annual Conference demonstrates the collegiality of LMA members and their strong commitment to others.


Rather than the leaders of the profession sitting on the sidelines, they are personally chairing and stewarding the program and its events year after year. Let alone the time they put in for presentations.

These folks pass it forward. Legal marketing is not an easy profession to break in. Education, mentorship and support from others outside your firm is no doubt appreciated.

I’m sure the more junior – yet talented – marketing professionals meet mentors for life at the LMA Annual.

Didn’t mention the three days of excellent programming.

LMA Annual is in its 38 year. Scary, but this will be my 20th or 21st year of attending. Not sure if it was ‘04 or ‘05 that I had the pleasure of explaining what a blog was to the largest audience I had ever spoken to. Met some fine folks who put their arm around me and welcomed me in.

LMA says there is still time to register. Three days of programs and social events – and a trip to San Diego or a drive down I-5 is not all bad.

See you there.