Efficient Legal Blogging: Simple Strategies for Faster Writing
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I’ve been doing this legal blogging gig for over twenty years. I like helping lawyers achieve more and, in turn, make the law for accessible through the insight lawyers offer on their blogs.
Over this twenty years, I’ve consistently heard “I don’t have time to blog.” That’s like saying I don’t have the time to become a better lawyer and grow my book of business.
Note also that some of the better and busiest lawyers in this country have time to blog. I know quite a few of them, personally.
Nonetheless, blogging does take some time so it’s best to blog in an efficient fashion.
Here’s some tips for you:
- Set aside a block of time to write your blog post. It’s difficult to shift back and forth between blogging and other work. Block out distractions (it’s possible) and you’ll write a post in 45 minutes or less.
- Employ bullet-point efficiency. It can be easier to support your key position by breaking it down in bullets. It’s also easier for readers to scan your post if you have used bullets. Take an article, case, or another’s blog post and break it down in key points in bullets.
- Blog in a conversational time. Writing as you would talk to someone over coffee or dinner makes it easier to blog and you more engaging for your readers. Of course, you’ll remain professional in your tone and what you’re writing.
- When you start a blog post, just write. Share what you’re thinking and want to say. You don’t sit for ten minutes to think through what you are going to say to someone socially, don’t do so when you blog. There will be plenty of time to cite and incorporate your sources as well as edit your copy.
- Curate from what you read. Breaking a third party’s copy into block quotes is a great way to blog. You establish yourself as an authority by demonstrating you stay abreast of news and developments by referencing what you have read and why you shared it with your readers. You also meet authorities, including the mainstream press by letting them know you shared what they wrote.
Give some of these ideas a try and I think you’ll find your blogging takes less time. And if you are not blogging yet, deploy some of these points and you’ll make your life easier.