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Real Lawyers Have Blogs

Growth and Popularity of Blogs Remains Strong : The Numbers From 2005 to 2022

By Kevin O’Keefe
March 20, 2024

I hadn’t looked at the numbers on blogs and bloggers in years. This morning I took a look and found that not only has blogging grown, but blogs are now the most popular content format for marketers in achieving their goals.

Here’s Hubspot’s report on blogging statistics as of the end of last year.

  • There are over 600 million active blogs across the internet. (Growth Badger, 2022)
  • Brands that prioritize blogging see 13 times more ROI than brands that don’t
  • More than 50% of bloggers are between 21 to 35 years old. (Truelist, 2022)
  • Blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. (SEMrush, 2023)
  • There are an estimated 32 million bloggers in the U.S. as of 2022. (Statista)
  • Over 2 million blog posts are published daily. (Hosting Tribunal)
  • The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ).

Compare this to my report in October, 2005, eighteen months after the founding of LexBlog and some recent research on Technorati records.

  • In 2003, Technorati was tracking less than a million blogs
  • The total number of blogs tracked were doubling about every 5 months, by 2005
  • The blogosphere was over 30 times as big in 2005 as it was 3 years ago, with no signs of letup in growth
  • About 70,000 new blogs are created every day (stat seems to be high and many blogs were spam blogs)
  • About 300,000 blog posts per day in 2005 (again seems high)

I am sure my numbers, via Technorati, twenty years ago, did not accurately track the growth of blogs as well as Hubspot’s, today. I question whether a new blog was created every second. But you get the point, blogging is much more popular than it was then.

Blogging has also matured to the point where it is used in major industries by major companies.

Lawyers and law firms may not be in the food, lifestyle and travel industries, but they too are using blogging to achieve their marketing and business development goals.