By Kevin O'Keefe

When Law Firms are Serious About Business Development, They Blog

It’s kind of funny when you see law firm marketing departments continually look for ways to raise the visibility and reputation of their lawyers, yet they don’t blog.

Last week, Harris Bricken Sliwoski LLP discovered that U.S. Senators Elizabeth Warren and Cory Booker cited their Vincent Sliwoski in a letter to Merrick Garland, the U.S. Attorney General, pressing for the end of cannabis prohibition.

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Image From Harris Bricken Blog Post

The Warren-Booker letter, dated October 6, 2021, advocates for DEA to remove cannabis from the federal Controlled Substances Act— which would decriminalize the plant at the federal level.

The letter cites a 2018 blog post by Sliwoski discussing international developments with cannabis at the United Nations.

Not only did Canna Law Blog put its original publisher, Hilary Bricken, then twenty-eight, on the national and international stage as a leading cannabis lawyer, but it has since generated a large amount of business for the firm.

When I met Dan Harris, a founder of the firm, fifteen plus years ago, he was publishing the China Law Blog – still is.

He’s ridden that blog – and a lot of hard work – to a global reputation on legal matters related to doing business in emerging markets.

Like Bricken, Harris is cited by numerous publications and looked to by various media players for insight and perspective.

From my conversations with Harris over the years, I have come to realize he has little sympathy for those lawyers who want to build business for the firm, yet did not blog.

Harris and his team have built a heck of law firm, with blogging playing a critical role.

Harris Bricken is not a customer of LexBlog’s. I just want to share what a law firm and its lawyers can do if they are serious about wanting to generate business and are willing to work at it.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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