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Building a Sustainable Law Practice Serving Lower and Middle Income People Through Blogging – Texas Opportunity & Justice Incubator

By Kevin O’Keefe
April 12, 2022

Legal blogging as a means of achieving a sustainable law practice that serves lower and middle income people seems very possible.

I‘m speaking tomorrow to a group of nineteen Texas lawyers who are participating in the Texas Opportunity and Justice Incubator (TOJI).

TOJI rightfully believes that while everyone deserves an equal chance to protect their rights under the law, most people do not have an equal opportunity to access legal services.

Extremely low income people qualify for free services from legal aid organizations, but the fact is there are not enough lawyers to serve them, and the vast majority of people do not qualify.

If we’re going to provide access to legal systems, it’s going to have to come from lawyers who have built a sustainable private practice that focuses on serving lower and middle income people or a sustainable practice serving corporations or wealthier people and who has carved out time to serve lower and middle income people.

TOJI understands its going to take a law practice that scales in both growing a book of business and in serving clients. The strategic and effective use of technology and innovation is critical.

Over twelve months, TOJI member lawyers receive group training, personal coaching, and access to resources to grow their businesses to help lawyers achieve their goals and transform their law practices.

Weekly trainings via online videoconferencing offer experiential learning, collaboration, and opportunity to implement new ideas. Legal blogging including.

No question that legal blogging can help the TOJI lawyers build and sustain law practices that serve middle and lower income Texans.

Among other things, we’ll talk about:

  • Building trust and relationships
  • Developing a long term strategy
  • What a blog is (most lawyers and legal marketers don’t know)
  • What it really means to blog
  • Blogging as a conversation
  • Growing a readership
  • Use of social media as ancillary
  • Measuring success

I am looking forward to the opportunity to talk to this cohort of TOJI lawyers (7th one for this State Bar of Texas sponsored program).

LexBlog’s mission is to “Connect lawyers with people, for good.” Spot on for TOJI.

For TOJI lawyers who want to begin blogging, LexBlog’s full service blog solution is on the house, free of charge as it is to all non-profit organizations. If after a year, the lawyers feel their blogging is sustaining their practice, they’ll become customers.

Feels really good to be back in the saddle of speaking to lawyers on what I love.

After nineteen years of speaking on legal blogging, you get to wondering if anyone still wants to hear from me.

I came to realize though that thirty year old lawyers were eleven years old when I began my evangelizing. There are plenty of lawyers, and the people they serve, I can still help. And helping others seems to motivate me the most these days.

Kudos to LexBlog’s Director of Community & Culture, Dorothy Coletta, who’s kept a keen eye out for members of the legal community doing good stuff whom we can help. As with TOJI, it’s led to my helping legal professionals via presentations.