Role models inspire law students to blog.
Lawyers, who through blogging, have staked out a claim as a trusted and reliable authority in a niche within the law.
Unfortunately, most law schools do not have professors, deans and placement professionals who have established themselves as legal bloggers. There are some, but they are the exception.
So role models need to come “off campus.” Fortunately, there’s the net – where bloggers live – to find inspiring legal bloggers.
I am talking tomorrow with a recent law grad. He contacted me over the weekend through LinkedIn – and I’ll keep him anonymous.
I hope you are doing well!
I am just starting out in my legal career, and I am extremely interested in creating a legal blog. I would love to get your advice whenever you have some free time. Many thanks in advance!”
My guess is he’s been following a few legal bloggers and found the inspiration to follow in their footsteps.
If not, we’ll talk about the niche within which he’s looking to build his reputation and relationships. We’ll identify successful bloggers to follow – and talk to. Legal bloggers are giving folks, they’re happy to talk to young lawyers looking to blog.
Legal blogging represents such an opportunity for young lawyers. Most “law blogs” come in the form of content marketing written by marketers, not lawyers, chasing search engine rankings, not a reputation.
Young lawyers sharing information, insight and commentary, at the same time as they are learning through blogging, build trust and a reputation.
Role models are not to be overlooked in establishing oneself as a leading blogger.