Large Law Firm Growth Areas Represent Blog Opportunities

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The Wall Street Journal’s Sara Randazzo reports that large firms are prospering despite the Covid-19 economy.

”Many large law firms have excelled financially this year, even as some clients in sectors ranging from hospitality to retail have suffered. The most elite firms say they are on track for a record year, thanks to hot practice areas like restructuring and public-offerings work, and many are doling out extra money to lawyers this fall.

Firm leaders and consultants attribute the stability to lawyers’ ability to easily work from home, business that comes from a range of industries and practice areas, and a major reduction in travel expenses.

At the onset of the pandemic, the legal industry braced for the worst, but come summer, law firms found their lawyers were still busy and many busier than the year before.

Though certain practice areas took a hit, they have been off­set by boom­ing re­struc­tur­ing prac­tices, cap­i­tal-mar­kets work and lit­i­ga­tion, per Randazzo.

It’s these practices, unnamed growing practice areas, and niches in such practice areas which represent blog opportunities for law firms and law firms.

Pandemic related items in growing practice areas represent even greater blogging opportunities. Sharing what you are reading and learning is of value to both clients and prospective clients.

The pandemic turned our business development world upside down. Networking through the Internet, via blogs and other social media, are among the leading ways to develop a reputation and relationships.

No question there have been law firm layoffs, and I am not looking to dismiss those layoffs and the many lawyers in large and small law firms who have been adversely effected by the pandemic.

Bottom line though, what has been a very tough world for us all, health-wise, business-wise and social-wise, may strangely provide business development opportunities, through blogging, for law firms and lawyers.

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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