By Kevin O'Keefe

Blogging on Industry Niches Growing During the Covid-19 Pandemic an Opportunity for Lawyers

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I’ve been following stories about industries that are growing as a result of the Covid-19 pandemic.

My thought is that such sectors may represent an opportunity for lawyers looking to build a name during the pandemic by covering legal issues related to such sectors in a blog.

I read an article earlier this week about industry sectors in Boulder which are adding jobs while unemployment is increasing statewide as a result of the Covid-19 Pandemic.

Such as?

  • A plaque and metal engraver working round the clock now that it has converted to manufacturing laser-cutting face shields and sneeze guards.
  • Life-sciences arena with one Boulder company expanding its workforce in part to to produce lipid excipients to be used in the development of a vaccine for Covid-19.
  • A fabric boutique and sewing shop which started sewing masks to mitigate canceled in-person gatherings. Fabric sales have increased by 30%.
  • Public health agencies hiring students with public health backgrounds, social workers and public health epidemiologists to aid a statewide contact-tracing program.
  • Amazon says there are currently 1,000 positions in Colorado that need to be filled, which include operations, fulfillment, tech and corporate positions.

I’m not suggesting that each of these organizations or industries represent an opportunity for legal work.

I am suggesting it’s worth your while to do what the vast majority of lawyers will not do.

  • To think differently.
  • To look for opportunities, not more of the same.
  • To look for niches others aren’t thinking of.
  • To start reading the news, statewide and nationwide, looking for businesses and sectors that are growing during the pandemic. I use Feedly to monitor the phrases pandemic business development and covid-19 business development.
  • To use the Internet in a strategic way by blogging to a niche that’s not being covered by other lawyers. Is there information and commentary you can share for these industries or the employees in the industry?

When I shared the above article on Twitter a lawyer referenced a growing gaming industry. She referenced new hires as in-house counsel in the the industry.

If not for industries, look at employees. Imagine the growth in workers compensation claims for delivery workers and grocery workers, both being hired in larger numbers and working harder. Same for healthcare workers.

A state workers compensation law for delivery workers blog is not far fetched at all.

Rather than questioning whether blogging to a niche that represents a growing opportunity during the pandemic, as most lawyers will, why not look around and see what’s possible.

Blogging on niches that were not being covered has proven to be successful. Just look at the lawyers who have built careers doing so.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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