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Thursday April 16, 2020

We’re not going to see conferences of legal professionals in the hundreds, let alone thousands, in size yet this year.

You can glean this from the White House guidelines, which the governors apparently approve of (and make the final decision), and the resulting discussion taking place across mainstream and social media.

Even in stage three, the non-risk population (majority of people) is advised to minimize their time in crowded environments.

The revenue loss for organizations like the American Bar Association, Legal Marketing Association, American Association of Law Libraries, International Legal Technology Association, among others could be significant – registration fees, sponsorships etc.

I’d think organizations and companies doing conferences should announce virtual conferences as soon as possible. My gut tells me there are going to be some innovative and cool ways to do large conferences – with new types of platforms developed now for the years ahead.

There will be revenue losses going virtual, but not an entire wipe out. Plus, there has to be insurance coverage for some losses and act of God clauses in contracts enabling venue cancelations.

Saying nothing, with the implication that your conference will proceed this summer or fall is akin to the folks who said in February and early March that their conference could proceed in March and April if people just washed their hands regularly.

Sad, but a new normal.

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