A television lawyer groupie like I was during the OJ Simpson trial has to be pretty pumped to see ABC News’ Chief Legal Affairs Anchor Dan Abrams keynoting Avvo’s Lawyernomic’s 2018, which kicks off Tuesday morning in Las Vegas.
Abrahams covered the Simpson trial for Court TV, one of the channels I flipped through, with Gerry Spence on CNN and CNBC and Greta Van Susteren also on CNN. I learned more from these lawyers than I learned in law school and CLE’s. I also learned a lot about working with the media as a lawyer – something extremely helpful as a trial lawyer.
Serving as a legal analyst for the media for twenty five years, Abrams will provide insights into the pulse of consumer legal news today.
He’ll also discuss how independent publishing by lawyers (blogging and content marketing) can be a powerful tool in breaking down complex legal issues and connecting current and prospective clients with accessible legal solutions.
With a career in public service spanning three decades and a background in practicing law, Wendy Davis will share her passion for advocacy and her insights into the socially conscious consumer.
Davis is a former Texas state senator, a candidate for governor of Texas and the founder of Deeds Not Words, an advocacy initiative that empowers women and champions equal rights, education, and social justice for minority and LGBTQ communities.
Avvo founder and it former CEO, Mark Britton, will speak on the current and future state of the legal industry, and building connections between consumers and lawyers.
As the consumer market becomes increasingly segmented – by social behaviors, media consumption, device usage, and so on – it’s more important than ever that lawyers understand the needs of legal consumers. By building connections with industry experts and peers, lawyers can stay ahead of these changing demands and better serve their clients.
Beyond keynotes, Lawyernomics has a heck of lineup presenting educational sessions on client relations, reputation management, content marketing, blogging, social media, practice management, SEO and legal technology as well as interactive demonstrations of the latest Avvo products for lawyers in an onsite Avvo Lab.
Picking up on what other smart conferences have done, Lawyernomics is offering attendees expanded learning and networking discussions with presenters and thought leaders – I should have brought a LexBlog t-shirt to wear to lead a thought leader discussion.
With Internet Brands acquisition of Avvo, it’s to hard to know if Lawyernomics will continue. With few, if any conferences focused exclusively on marketing for consumer and small business, the opportunity is there. An announcment of next year’s conference would put the question to rest.
In the brief time I was at Martindale-Hubbell (then owner of lawyers.com), I pitched doing conferences for lawyers as a business development opportunity for us. They declined. Perhaps one of the reasons that Britton and Avvo wiped them out.
Looking forward to a couple nice days of seeing business friends and staying abreast of business development actives in individual and small business focused law.