LexBlog, via the law bloggers it supports worldwide, has become one of the largest legal news and information networks.
We support these bloggers with a digital design and publishing platform we developed on a WordPress core.
Developing the platform was the only way we could scale our offering. Without the platform, we could not provide each blogger/publication regular upgrades and feature enhancements, let alone support all of these publishers with our success team.
Our platform is not limited to a blog site user interface. The platform can present interfaces for websites, mini-sites, magazines, content portals and what have you.
Knowing this, organizations have approached LexBlog asking if they could license our platform for their members and customers. We’re in the process of doing so.
In discussions with these folks, I started thinking that LexBlog was basically offering a SaaS solution for digital design and publishing. Organizations, or end publishers directly via a do it yourself (DIY) blog, website etc, receive web design and publishing software cloud hosted and supported by LexBlog.
Pulling up the Wikipedia definition of a SaaS solution, what are doing seemed pretty close.
Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”, and was formerly referred to as “software plus services” by Microsoft. SaaS is typically accessed by users using a thin client via a web browser. SaaS has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.
The term “Software as a Service” (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS), managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).
Wow, that’s a mouthful, but you get the point.
Calling things “as a service” can be helpful to understand an offering.
LexBlog’s entire team is in WeWork, which has been characterized as “offices as a service.” Rather than rent and set up offices with everything you need, WeWork provides you everything you need, and more, in a hosted environment for a monthly subscription.
What do you think? Is it helpful to describe LexBlog’s offering as a SaaS solution for digital design and publishing? Does it matter?