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Never enough

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A year ago today, marketer and author, Seth Godin shared that it’s never enough.

There are more people, better off, with more freedom, more agency and more power than at any other time in our history.

That’s not enough.

As we use technology and culture to create more health, more access and more dignity for more people, we keep reminding ourselves how inadequate it is in the face of the injustice and pain that remains.

That’s how we get better.

Better not for us, but better so as to serve others.

We must focus on the less fortunate and the oppressed not because the world isn’t getting better but because it is.

It’s our attention to those on the fringes that causes the world to get better.

I relayed to a business colleague in D.C. today that I was feeling the enjoyment of the Christmas season while sensing thr anxiety of wanting to do more in the coming year. I explained that my goals need to be more admirable as I get on in age. I have less time to make a dent.

Legal services remain more inaccessible to middle and lower income Americans than ever. At the same time there are more lawyers than ever looking for legal work.

Not necessarily lawyers for which corporate or large law is the goal. But lawyers who would like to do work for consumers and small business people, if it was possible to get the work.

My LexBlog team has done incredible work over the last couple years to scale a design and publishing platform that offers more and costs less than ever before. It seems we’re on the verge of doing something quite disruptive.

But what will it mean if we don’t use our technology, in part, to improve access to legal services while at the same time help lawyers.

Almost twenty years, Will Hornsby, staff counsel for the ABA Standing Committee on the Delivery of Legal Services, authored a piece (PDF) on “Improving the Delivery of Affordable Legal Services Through the Internet: A Blueprint for the Shift to a Digital Paradigm.” I ran across his work while doing research over the weekend.

With detailed analysis, including legal web sites and technology of the day, Hornsby showed us how the net could be harnessed to make legal services and meaningful legal information available to moderate income people.

Reading and outlining the 31 page piece (example sites and footnotes included), I became terribly inspired. One that action was necessary and two, that LexBlog’s technology could help make legal services more accessible.

Hornsby argued that the Internet had the potential to make client development more efficient (lower cost, less time comittment) for lawyers representing consumers and small business people. Maybe even client development founded on reputation, relationships and trust.

Efficient client development — as well as meaningful legal information for people — is where LexBlog can play.

As we head into next year, we’ll “keep reminding ourselves how inadequate [technology] is in the face of the injustice and pain that remains.”

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