By Kevin O'Keefe

Can you blog on Facebook?

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Facebook is a great place for publishing. Clean mobile interface, easy to key in content (even with my thumbs) and a built in audience for engagement.

There’s also no intimidation factor. When you open Facebook, free flow thinking is easy to get down “on paper.” With WordPress, it’s somehow a big deal. A blank screen makes you think that something more seminal needs to be published.

I am not talking personal versus professional. I regularly post professionally, that is matters relating to tech, publishing and business development, on Facebook. So much so that I often copy and paste posts from Facebook to my blog. This one I am penning on WordPress.

But I can’t blog on Facebook – for any number of reasons.

  1. I need to own and control my publishing. Facebook doesn’t allow this. If Facebook goes away or decides to change what can be viewed, my body of work goes away.
  2. My body of work is something that people should be able to access and review as part of sizing up who I am. As with a practicing lawyer, people should have the opportunity to see my interests, how I adresss issues and how I give back to the legal profession as a whole. I need the books and my pubications I authored — my blog — on the shelf. My blog gives me this. Not possible with Facebook.
  3. Google has become the world’s reference library. Relevant information from influential sources is available at your finger tips. Not with Facebook.

Dave Winer (@davewiner), the inventor of blogging who’s gone back and forth publishing on his blog, Scripting News, and Facebook over the last couple years (always leaving a record of his full post at his blog), is now back solely on his blog – for a whole lot of reasons, including the importance of the open web.

Winer also points out four features blogs have, which Facebook refuses to add.

  1. Links. How do you reference and advance discussion without citations, let alone how you engage those you are referencing in your writing.
  2. Simple styling.
  3. Enclosures for podcasting.
  4. Titles. We need to be able to charactertise that to which we are “permalinking” and to have a title to be indexed by Google.

To which I’ll add a few more.

  1. Images
  2. Graphs, charts — may be included in styling
  3. Custom features — this could get hairy, just as plugins do on a hosted WordPress platform. In the law, a blog platform requires a built-in “primary law citator” so that links to cases, codes and regs are available and linked to “open law.” Items such as multilevel editorial controls are also required by many legal publishers.

Don’t get me wrong. I like Facebook and will continue to post and engage there, it’s just not blogging.

What I need to get better at — again — is blogging on blogging software, which in my cases is LexBlog’s managed WordPress platform. Reflect and gather my thoughts on what I am reading, like this from Winer, and blog.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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