Our Law School Blog Network is coming alive with a good number of blogs by law professors and law students.
Here’s ten points to mind for a more successful blog for law students yet to go live or not even started with their blog.
- Focus on a niche. Blogs are very much “if you build it, they will come,” so long as you focus on a niche. For example, tax law is way too broad. Tax law for income property owners in your state rocks. You’ll get noticed, you’ll have people cite you as a resource and you’ll be pumped about blogging. Broad topic blogs get little love and attention, thus make blogging a chore – so much so you’ll quit and lose an opportunity to build a name and realize your dreams.
- Blog on a substantive legal subject, industry or social issue. Don’t blog about yourself and your situation. You don’t want to blog about your life (lifestyle blogger), unless you are big time championing an issue such as discrimination against women or people of color in the law.
- No long articles attempting to cover a lot of ground. This is blogging. You blog as you would talk in a conversation. 350 to 400 words, or even shorter is great. One point and you’re done.
- At least one image in every post. People read blogs on mobile devices and on social networks. Pictures are attractive in these settings and are expected by users.
- Cite other people (and their stories/blog posts) with whom you want to connect to in your niche. They’ll see you, you’ll get to know them and grow influence as a result of others “seeing” you hang out with the leaders.
- Make sure you use social networks. Blogging is a all about listening and engagement. It’s the same with social networks. Even when you’re not blogging, you’re still a blogger.
- Learn how to use the news aggregator, Feedly. Your blogging will remain focused by who and what you follow and you’ll grow your network by engaging those you read from Feedly.
- Don’t be clever with titles. A title should briefly and clearly describe your blog post. Titles are how people find content on Google and social media.
- Share your posts on social media, but make sure you’ve established a little “social media equity” by sharing others’ posts and articles first. No one likes people who share only their content all the time.
- Post a couple times a month to start with and work it up to once a week. A good blog post can take as little as twenty or thirty minutes. It’ll take a little longer to start, but as you get the hang of it and begin to get recognized blogging will be easy and fun.
Blogging is an art and a skill that is acquired over time. People’s styles differ. One thing to know when you start is that you can blog bad, but for only so long.
If you’re a law student and want to blog on a great platform, check out LexBlog’s Law School Blog Network. All free and a great way to build a name for yourself.