By Kevin O'Keefe

Lawyernomics : Avvo’s premier legal marketing conference

Avvo’s “Lawyernomics,” premiere legal marketing conference is back for the seventh year this week at the Wynn Las Vegas.

The goal of Lawyernomics 2016 is to look at the expectations of the new legal consumer.

Through this lens of the consumer, the agenda for Lawyernomics 2016 will cover the latest trends and technologies in professional services marketing and practice management. Topics include mobile search marketing, social media, content marketing, lead conversion, and video marketing, among others.

As with Clio’s Cloud Conference, Lawyernomics offers a “Channel Nine” experience letting attendees listen into Avvo’s cockpit thinking on the delivery of legal services via innovation and technology, with no less than six Avvo leaders hitting the stage, including CEO and Founder, Mark Britton.

This year’s program offers industry insight and practice management solutions from a broad spectrum of folks.

  • Scott Stratten, relationship and social media expert, regarded as one of the top social media influencers in the world, and best-selling author of “UnMarketing” and “The Book of Business Awesome”
  • Ann Handley, Wall Street Journal best-selling author of the definitive marketing guide, “Everybody Writes,” and the world’s first Chief Content Officer
  • Jamie Adams, Chief Revenue Officer, Scorpion
  • Christopher T. Anderson, Director of Programs, How to Manage a Small Law Firm
  • Alvaro Arauz, Founder, 3a. Law Practice Management
  • Timothy P. Flynn, Founder, Clarkston Legal
  • John Grant, Founder, Agile Attorney Network
  • Roy Ginsburg, Attorney Coach and Law Firm Consultant
  • Kevin Harrang, Founding Director, MetaJure, Inc.
  • Chad Henkel, Director of Client Strategy, NiftyLaw
  • Richard James, CEO, Automated Business Results LLC
  • Jabez LeBret, Legal Marketing Author, Journalist, and CMO, GNGF
  • Michael Mogill, President, Crisp Video Group
  • Mike Ramsey, President, Nifty Law
  • Marty Smith, Founding Director, MetaJure, Inc.
  • Julie Tolek, Founder, Think Pink Law

The conference runs from Thursday, April 7 through Saturday, the 9th. You may still register here.

I am sorry I will be unable to get there this year, I’m in Phoenix presenting an ABA conference Friday. And hey, Friday night is opening night in Seattle for the true M’s fans. ;)

Image courtesy of Flickr by James Marvin Phelps 

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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