While news consumption on Facebook only jumped from 37% to 40% of Internet users in the U.S., 44% of Internet users in Denmark turn to Facebook for news, up 13 percentage points from last yeat.
Think about it. Internet users — your clients, prospective clients and referral sources are turning to Facebook to find, read, post, share and discuss the news.
And who produces the news is no longer limited to the mainstream news media. News and information is broadly published today by trusted authorities covering niches. Among these niche publishers are lawyers just like you.
Think about it. The leading news publications on China law, cannabis law and food safety are published by Seattle law firms. How about the leading news sites on FMLA, cruise law and Connecticut employment law? All of these news sites are published by lawyers.
Where are these niche news publications going to be read in the years ahead? Increasingly on Facebook.
Hey, a couple years ago I was the first guy to proclaim it was lunacy to think some people were getting real news on Facebook. I said never me.
Today, Facebook is one of the leading sources of my news. And best of all, I get to engage the publisher via likes and comments.
I wrote last week that Facebook represents an opportunity for law firms to share their publishing. This is why.