By Kevin O'Keefe

Report: Internet users worldwide turning to Facebook for news

Facebook for news

As reported by Business Insider, a recent study by Oxford University’s Reuters Institute, Internet users are turning to Facebook to find, post, read, share, or discuss news.

While news consumption on Facebook only jumped from 37% to 40% of Internet users in the U.S., 44% of Internet users in Denmark turn to Facebook for news, up 13 percentage points from last yeat.Nernst users consume news on Facebook

Think about it. Internet users — your clients, prospective clients and referral sources are turning to Facebook to find, read, post, share and discuss the news.

And who produces the news is no longer limited to the mainstream news media. News and information is broadly published today by trusted authorities covering niches. Among these niche publishers are lawyers just like you.

Think about it. The leading news publications on China law, cannabis law and food safety are published by Seattle law firms. How about the leading news sites on FMLA, cruise law and Connecticut employment law? All of these news sites are published by lawyers.

Where are these niche news publications going to be read in the years ahead? Increasingly on Facebook.

Hey, a couple years ago I was the first guy to proclaim it was lunacy to think some people were getting real news on Facebook. I said never me.

Today, Facebook is one of the leading sources of my news. And best of all, I get to engage the publisher via likes and comments.

I wrote last week that Facebook represents an opportunity for law firms to share their publishing. This is why.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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