From everything I can tell, the word, “Blog” still stands for “Better Listing On Google.”

When blogging first became popular eleven or twelve years ago blog publishers, me included, were amazed at the high search engine rankings our blogs were receiving. Enough so that bloggers and the mainstream media coined the acronym for blog as better listing on Google.

Of course the word blog didn’t arise from this acronym. Blog is an abbreviation of weblog. Weblog aptly described what was taking place – logging in digest form one’s activity on the web offering nsight and  commentary on what you read.

I thought of the acronym last week when reading Brian Honigman’s piece at TheNextWeb on the cost of good SEO.

The cost of hiring a SEO company or agency, per Honigman, is nothing to sneeze at.

  • Unless you are a hyper-local company that has little competition and your site is very small, you should be careful when purchasing SEO for less than $500 per month. This might work for a local pizza shop looking to rank for their name and show up in some local listing sites like Yelp and Google Local.
  • Expect to pay $1000-$500o per month if you are a small company. If you have limited SEO demands and easier target keywords, you may get by at the lower end of the scale, but you should take extra precautions as lower costs could indicate inexperience or a lack of proven results.
  • Expect to pay $5000-$10,000 per month for an established SEO company with a track record of success.
  • Expect to $10,000-$20,000+ per month if you are trying to prevail against heavy competition and realize substantial results. Expect to pay significantly more if you are targeting the most lucrative keywords.

A small firm trying to rank for common practice areas such as divorce, estate planning, bankruptcy, employment law or elder law should expect to pay $5,000 or more for SEO.

Personal injury, medical malpractice, workers compensation and litigation practices should expect to pay upwards of $20,000 or more a month.

This when lawyers blogging on these subects are dominating search today and paying absolutely nothing for SEO.

I bounced around the net to look at search rankings for probtate litigation lawyers,  employment lawyers, family law lawyers, business lawyers, dui lawyers,  injury, and litigation lawyers on the LexBlog Network.

They rank well, some at the top of the list. That for a general area of law and location.

In addition, bloggers rank first for long tail searches when people or businesses search for particular information on a situation. Over a period of time bloggers have covered the lay of the land as to common situations for which people search with a question.

I never blog about what my company, LexBlog, does. But geez, Lawyers pay us about $200 per month for a turnkey professional blog solution which includes a custom design, publishing software that’s constantly updated, coaching, support, hosting, SEO and syndication of their content.

The alternative for getting high search engine rankings as a firm with competition is to pay over $100,000 per year to a reputable SEO company.

Not to say you’ll not get results by paying the big bucks, but you couldn’d spend that much in the next 40 years doing a blog on a professional platform with support.

No wonder Blog still stands for “Better Listing on Google.”