By Kevin O'Keefe

If content is king, then personality is the queen


Want to grow your blog’s readership? Want to develop a strong word of mouth reputation from blogging? Want to get people to share your posts on social media? When to get other publishers linking to your posts to drive high search engine rankings?

Then show a little personality.

From web developer, Diogo Costa (@diogocostow) in a piece on how to make your blog standout.

If “content is king”, then personality is the queen. If a blog expresses the author’s personality, his way of being and thinking, readers will surely feel more pleasure in reading and are more likely to pay attention to what is written. This is one of the biggest differences a blog can have.

Even though there are millions of blogs out there, including throusands of law blogs, it is possible to stand out from the crowd.

So many law blogs, especially group blogs published by practice groups in large law firms are devoid of personality.

Many law blogs summarize case, statuatory or regulatory law much the way first year law students or summer law clerks do.

There is only one you, everyone else is taken. Develop your own writing style emulating reporters, columnists, and tier one bloggers. They all did it before you.

You and other bloggers see the same law and current affairs. I get it. But, share your take. What did you make of it? What would you tell a friend about it over a drink?

No one is going to come back to your blog for dry summaries unless perhaps you have become the blog of record for some folks by nailing a niche.

Most bloggers get read because their personality is on display.

Image courtesy of Flickr by Bill Dickinson 

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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