By Kevin O'Keefe

Lawyers can now see detailed demographics on Twitter followers

Twitter audience insights

Want to see the interests of your Twitter followers, their occupation, their net worth and education? It’s now possible.

Twitter introduced this morning a new tool to help users better understand their audience on Twitter.

From Andrew Bragdon (@AndrewBragdon), Product Manager, Revenue:

With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets. You can also identify new, relevant audiences to target for an upcoming campaign. Your audience insights dashboard provides aggregate information about user demographics, interests, purchasing behavior and more.

Twitter audience insights
Twitter audience insights

For lawyers and law firms, I wouldn’t look at Audience Insights as a tool to glean information for advertising on Twitter. Most law firms are not sophisticated enough to benefit from Twitter advertising to promote thought leadership and value ads for targeted audience.

However, there is value in looking at the demographics of your Twitter followers as a lawyer or law firm.

  • See the ROI you are realizing by having built a wealthy, highly educated, and business savvy Twitter followers as a result of your sharing valuable information on Twitter. This information will keep you motivated. 
  • Comparing audiences of one lawyer to another or a lawyer to the law firm. This will give you a feel as to which lawyer is offering more value on Twitter, probably on a niche, than another lawyer. Comparing audiences may also guide you as to what should be shared on whose account should it be shared.
  • Looking at where your audience consumes information. Is it on mobile more than a non-mobile device?

Based on what I can see about my followers I am going to keep tweeting. It’s a nice demographic.

  • Top interests are technology, business, finance, current events and entrepreneurship.
  • Top occupations are in the professional, white collar, health, management, marketing and sales arenas.
  • They are fairly well to do with almost 20% having a net worth in excess of $1 million. An additional 25% having a net worth in excess of $250,000.
  • They are well educated with 31% having a graduate degree with an additional 38% having a college degree.
  • 73% are from the United States, 7% from the U.K. and 6% from Canada.

Twitter Audience Insights Screen Shot 2015-05-27 at 10.28.30 AM

To get started, login to and select ‘Audience Insights’ from the ‘Followers’ drop down, or login to and choose ‘Followers.’

Not to worry (famous last words), privacy was a top priority for Twitter with Audience Insights. Advertisers see aggregate insights, while all user information is kept private.

h/t Napier Lopez (@napilopez) of  The Next Web

Image courtesy of Flickr by Duncan Hill

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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